The 2009 Best App Ever awards are coming up, showcasing the best apps available in the app store.  Since I happen to very much believe that NoteMaster is indeed one of the best apps ever, we’re asking our loyal customers and fans to nominate us in the category “Most Useful App”.  All you need to do is CLICK HERE!

Productivity Apps Get No Respect

In the world of iPhone apps, there are three categories of apps that get most of the buzz: (1) games, (2) social-media-twitter-facebook-enabled-whatever-whatever, and (3) cool little apps that do one little cool thing and do it well.  Of course I don’t begrudge any of these types of apps the coverage they get—most of it is well-deserved.  But I think the time has come to recognize the less-glamorous apps—the productivity apps that we use every day and couldn’t live without. While note-taking apps might not be as buzzword-ish as most, they definitely deserve recognition for their unique capabilities and for providing solid functionality that everyone needs.  And lets face it, without the note-taking apps of the world, we’d all be stuck with Apple’s built-in Notes app…and that would definitely not be good.  :)

(Interesting note:  The “Best App Ever” awards have 55 categories…about half of them are game-related…and only about 6 or so would be appropriate for any sort of serious productivity app.)

Why NoteMaster Is The Best Choice

OK, so obviously there are a lot of “notes” type apps in the app store…why is NoteMaster the best choice.  The answer is simple:  NoteMaster has a unique set of features that hit the sweet spot for mobile note-taking.  Let’s take a look:

• Notes and images, together at last. That’s NoteMaster’s marketing tag line, and it hits at the heart of one of NoteMaster’s premier features.  NoteMaster lets you easily create stunning-looking notes by inserting images right in the note…not as a clumsy “attachment” to the note, not by having to create an “image”-type note, but by simply inserting the image right in the text.  And you can do it easily with a single tap.
• Section headers. Most note-taking apps have a lot of features for keeping your notes organized, and of course NoteMaster does too.  But what about keeping your ideas organized inside the note?  Bold section headers let you easily organize a note into logical sections, making your notes much clearer to read.  Best of all, its easy to add a header…just a single tap!
• Google Docs syncing. Most note apps has some ability to transfer your notes to/from your computer or an online service.  NoteMaster has the ability to sync its notes with Google Docs, and unlike other notes apps, only NoteMaster lets you do “true syncing”—just a single tap and NoteMaster syncs everything that has changed in either NoteMaster or Google Docs.  No worrying about explicitly importing/exporting each individual note, which is a huge time-saver.  And or course the syncing preserves all the images and section headers in your notes.
• Easy to use. This sounds a bit obvious, but it really shouldn’t be.  Its easy to add features to apps, but its really difficult to do it in a way that is easy to use for the user.  NoteMaster was designed with the philosophy of “pick great features, make them easy to use, and implement them well.”  (See our demonstration movie, for an example of how easy it is to use).  So as we continue to add features to NoteMaster (which we definitely will continue to do), users won’t have to worry about the interface becoming overly-complicated or unwieldy.
• And all the rest. Of course, NoteMaster supports all the other features that have become expected in a notes app:  categories, password-protection, landscape mode, hyperlinks, sorting, full-text search, font selection, and e-mail.

Most Useful App?

All right, so NoteMaster certainly sounds useful, but is it really the Most Useful App?  Well, obviously that answer may be different for everybody, but for me the answer is a definite YES.  I personally use NoteMaster each and every day…and I’m not just talking about developing/testing…I’m talking about real day-to-day personal use.  It is truly the case that if I had to choose ONE 3rd-party app to keep on my iPhone, NoteMaster would be my choice.  If the app store disappeared tomorrow, I would still continue to use and develop NoteMaster for my own personal use.  So for me, the answer is yes, NoteMaster is my Most Useful App.  If you agree, we’d love to receive  a nomination from you as well.

http://www.mobileorchard.com/best-app-ever-awards-better-odds/

As I mentioned in a previous post, NoteMaster 1.0 launched back in November 2008.  This past November, almost one year later, NoteMaster was featured by Apple in the “New and Noteworthy” section of the iTunes store.  Then, a couple weeks ago, it was featured again as one of the “Staff Picks”.  Getting featured in this way has given NoteMaster a huge boost in sales, so I thought I’d share a little bit about this experience.

“New and Noteworthy”

On the front page of the iTunes app store is a section called “New and Noteworthy”, which features about 32 apps at a time.  ”New and Noteworthy” apps are displayed in both the iTunes desktop application and the “App Store” app on the iPhone.  It appears that Apple updates this section every Tuesday, adding about 10 new apps to the list.  This means that once featured, your app will stay featured for about 3 weeks, starting at the “front” of the list (displayed more prominently), and getting pushed farther back in the list every week.

Sales Boost Ahoy!

So how does getting featured affect sales?  For NoteMaster, it caused a significant boost in sales.  How much of a boost?  The first week featured, NoteMaster had a 10x increase in sales, and shot up to #8 ranking in the Productivity category.  For week 2, sales dropped to about 3x original sales, and then down to 2x in week 3.  Here a chart to show what it looked like:

“Staff Picks”

After the third week, NoteMaster dropped off the “New and Noteworthy” list, and sales went down, although they still remained higher than they originally were.  Whether this is due to the lingering after-effects of being featured, or due to the new updates we released is hard to say.  Once of the reasons we haven’t been able to fully analyze the results is that a couple weeks later, NoteMaster got featured again…this time in the “Staff Picks” section!

In some ways “Staff Picks” sounds like a more impressive placement, right?  Well, unfortunately, it’s not quite as useful in terms of being seen by prospective customers, due to the fact that this section only exists in the desktop iTunes version of the app store, not in the “App Store” app.  And as it turns out, a lot more people use the “App Store” app to browse and buy apps than the desktop iTunes application.  So the sales boost wasn’t quite as big as previously (it “only” doubled our sales), but it was quite helpful nonetheless:

How to Get Featured?

So, seeing how getting featured in the app store produces such a great boost in sales, the question you might be asking is “how does one get featured”?  The answer, I’m afraid is I have no idea. NoteMaster had been in the app store almost a year before it got featured…and then all of a sudden it got featured twice in a row!  We certainly have no special contacts at Apple, nor have we had any special coverage by the press.  The only conclusion I can come up with is that someone at Apple simply likes NoteMaster, and we’re very happy for it.

Of course, getting featured, while it does produce a temporary sales boost, the boost is just that…temporary.  It’s no substitute for writing a great app, continuing to add awesome features to it, and marketing the heck out of it.  Which is exactly what we plan on continuing to do.

Hello and welcome to the semi-official Kabuki Vision blog.

Let me start by telling you a little bit about me.  My name is Adam Shaw, and I’m the founder/developer/tester/tech supporter/marketer at Kabuki Vision (yes, as a small independent developer you get to wear all the hats!).

While I’ve been writing software for about 15 years now, I never immersed myself into the world of Cocoa goodness until I started developing for the iPhone.  It’s funny because I had actually been a Mac user all that time, and I often thought about developing Mac applications in my spare time, but when you spend all day programming at your “real job”, it can be hard to get momentum on other projects.

That all changed when the iPhone SDK was announced.  After playing with the SDK a little bit, it was pretty obvious, even at that early time, that iPhone apps were going to be a Big Deal.  On top of that, I found myselfloving the SDK, Cocoa, and Objective-C.  I was hooked.

It took me a few months to figure out what app I wanted to write.  Remember, at this time there were NO 3rd-party apps at all, so on one hand there were lots of options.  On the other hand, there was nothing BUT options, and I had so many ideas…graphing calculator?  Voice recorder?  Remote control?  Photo editor?  These seemed like the big obvious ideas, which, in retrospect, every other developer had as well.  For me, the problem with each of these ideas at the time is that I personally didn’t care that much about them…I figured that in order to stay motivated, I needed to create an app that solved a problem that I myself had.  And that’s when I came up with the idea for doing a notes app.

I hated the built-in Notes app from the first time I used it, which was the day the original iPhone was released.  Way before 3rd party apps were even a gleam in any developer’s eye.  Sure, you could use it to take notes, but there were some very specific things that bugged me:

1. It used the first line of the note as a title.  While I do know that some people actually like this “feature”, for me, it’s never what I want.  The first line of my note was almost never appropriate as a title, and the idea of having to purposely write a special “title” line as the first line of the note drove me crazy.
2. No categories.  I understand that Apple was going for simplicity here, but for me, having all your notes in a big list becomes unmanageable after the list grows more than a couple screens.  I wasn’t looking for any complicated organizational scheme, some some basic categories (work, shopping, etc.) to store my notes in.
3. The notes were just text.  Using Marker Felt font.  Now of course, the main purpose of a notes app should be for text, that makes sense.  But this is the iPhone!  We shouldn’t have to suffer with the same old “regular” notes like all the other smart phones!  We want our notes to look amazing!  We want images!

And so NoteMaster was born.  My goal was simple:  create a notes app that I would want to use.  I focused on creating an app with all the same features as the built-in Notes app, but fixing the three major things that bothered me, and adding features like inline images and headers.  A lot of time and hard work later, NoteMaster version 1.0 was released in late November 2008.  Now it’s a little over a year later, and version 3.0 is about to hit the app store.

Since 1.0, we’ve added note sorting, html email, syncing with google docs, font selection, note backgrounds, hyperlinks, and a huge assortment of tweaks and improvements.  I still use NoteMaster as my personal notes app every day, and I’m very excited about all the great features we have planned for the future.

In future posts I’ll go into a bit more detail about the early days of planning, designing, and developing NoteMaster.